We would not be here today if not for our partners. The list below reflects some of the best partners in the business. For unique products, exciting athletic venues or just good folks to know, please visit our Partner pages.
The first Pendleton Round-Up, held September 29, 1910 was to be “a frontier exhibition of picturesque pastimes, Indian and military spectacles, cowboy racing and bronco busting for the championship of the Northwest.” It lived up to expectations, and more. Throughout its history, the Native American participation, strong volunteer corps, and community support have made this one of the largest and most beloved rodeos on the continent. It has grown into a week-long celebration of western heritage that includes parades, concerts, a night pageant, and more, thrilling tens of thousands of cowboys and cowgirls (and those who want to be!) every year as it continues to live up to that first day in 1910. Everyone is welcome in Pendleton!
The Professional Rodeo Cowboys Association (PRCA), headquartered in Colorado Springs, Colorado is the largest and oldest rodeo-sanctioning body in the world. The recognized leader in professional rodeo, the PRCA is committed to maintaining the highest standards in the industry in every area, from improving working conditions for contestants and monitoring livestock welfare to boosting entertainment value and promoting sponsors.
Annually, the PRCA sanctions about 600 of the most elite multiple-event rodeos on the continent, in 39 states and three Canadian provinces – the cream of the crop among thousands of rodeo-related events that take place each year in North America. As a membership-driven organization, the PRCA works to ensure that every event it sanctions is managed with fairness and competence and that the livestock used is healthy and cared for to the highest standards.
The PBR brings, “The Toughest Sport on Dirt,” to major venues nationwide, where the Top 35 bull riders in the world compete week in and week out on the televised Built Ford Tough Series. Each event is wrapped in a rock concert environment, complete with pulsating music, explosive pyrotechnics and fast-paced production. The combination of intense sports action and world-class production can’t be rivaled by any other major league sport.
The PBR has rapidly transformed one of the fastest-growing sports in America into a worldwide phenomenon. In just two decades, the dream of 20 bull riders has grown into a global sports sensation that has awarded more than $140 million in prize money. Professional bull riding is a fierce, rough, and grueling sport with roots deeply imbedded in American culture. It’s America’s original extreme sport.
Setting the standard for classic American style, Pendleton is a lifestyle brand recognized as a symbol of American heritage, authenticity and craftsmanship. With six generations of family ownership since 1863, the company recently celebrated 152 years of weaving fabrics in the Pacific Northwest. Known for fabric innovation, Pendleton owns and operates two of America’s remaining woolen mills, constantly updating them with state-of-the-art looms and eco-friendly technology. Inspired by its heritage, the company designs and produces apparel for men and women, blankets, home décor, and gifts. Pendleton is available through select retailers in the U.S., Canada, Europe, Japan, Korea and Australia; Pendleton stores; company catalogs; and direct-to-consumer channels including the Pendleton website.