

Saddlemaker Ben Geisler knows tradition is bigger than something preserved by the past: it’s something the present demands. As much as he strives to honor the heritage of Western craftsmanship, he knows the real test is how his saddles stand up to a hard day’s work. Stitching, punching, and cutting till his hands ache, late hours perfecting his time-tested technique—it’s all worth it to know he’s earned the trust of the West’s hardest workers today and for the future.