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Pendleton® Whisky embodies the rugged essence and unwavering spirit of the Western lifestyle, inspired by the hardworking individuals of the ranching community.
Celebrated not just as a beverage but as a symbol of the grit, perseverance, and camaraderie inherent in ranch life, Pendleton® Whisky represents True Western Tradition.
Since its inception, Pendleton® Whisky has become an integral part of Western ranching rituals, from marking the day’s achievements to fostering moments of unity and reflection.
With roots deeply entrenched in rodeo culture and Western sports, Pendleton® Whisky honors the tradition and heritage of the American West. A familiar and welcome standby at events, we continue to form strong partnerships within the community while embodying the spirit and resilience of the West and its people.
Each whisky in our collection offers a complex flavor profile to appeal to a broad spectrum of palates, making every sip a celebration. Join us in honoring day-to-day life on the ranch and discover how Pendleton® Whisky has woven itself into the fabric of these enduring traditions, becoming the toast of choice to cowboys and cowgirls after a long day’s work.
The ranching lifestyle ain’t easy—but ranchers are remarkable workers unto themselves. Each day, they brave the elements to tend their herds and do whatever needs to be done. No matter how tough it gets, they’re out there doing it in every kind of weather, from the back of a horse or a tractor cab. Would the rancher have it any other way? Not a chance! At the end of the day, there’s a reward waiting: Pendleton® Whisky Original is this rancher’s perfect end to a long day under the big Western sky.
The West is synonymous with cowboys, rodeos, and horses. Whether working a ranch or competing in a rodeo event, horsepower is a common thread that unites us all. Come to think of it, none of that would be possible without the people who support these equine pursuits. From farriers to harness makers, trainers to transport drivers, these are the people who keep our cowboys and cowgirls in the saddle.
Saddle-making is a time-honored craft that hasn’t changed much in hundreds of years. Artisans like Ben Geisler take their work very seriously, as his handcrafted saddles and tacks ensure the comfort and safety of working cowboys and cowgirls all day, every day of the year. Ben takes great pride in this and celebrates with a long pour of Pendleton® Whisky over a single ice cube. It’s the greatest cowboy whisky of them all, worthy of his hard work and the Western heritage it represents.
The very roots of Pendleton® Whisky are steeped in rodeo culture. It stands to reason that our partnership with the Pendleton Round-Up looms large in our mission. In our reality, you can’t have a rodeo without cowboys and cowgirls—and you can’t have cowboys and cowgirls without whisky. It’s that simple.
Whisky craftsmanship is our way of celebrating the people and organizations that help to preserve our Western way of life, like the Professional Rodeo Cowboys Association, Professional Bull Riders, and the Rocky Mountain Elk Foundation, to name just a few.
Here in the West, we work hard, we play hard—and we know the value of good friends, family, and strong values rooted in tradition. As a community, we’re in it together, committed to upholding our authentic Western heritage for generations to come.
For your day-end rituals, there’s no better reward than Pendleton® Whisky. Order your favorite Pendleton® Whisky today and celebrate the day’s achievements!
