Whether it’s your first or fiftieth Wrangler National Finals Rodeo, you can tell there’s something special in the air. From roping to riding, the passion and determination is palpable. The roar of the crowd makes you part of something bigger, something legendary. As we enter the 60th year of this prestigious competition, we tip our hats to the competitors, fans and staff that make WNFR a sporting event unlike any other. Where else can you sip some Pendleton® Whisky and watch the best of the best compete? So, dust off your boots, grab your best hat and tune into the WNFR – where moments turn into memories.